3 Big Reasons You Should Hire a Marketing Freelancer
Perhaps you’ve been toying with hiring a marketing freelancer or outsourcing your marketing in one way or another. This could be for a few different reasons:
You are currently doing your marketing yourself and don’t have the time, resources, or expertise to make it sustainable.
You are a scaling business and you want to invest in marketing without investing in a full-time role.
You need certain projects completed within a certain marketing niche: copywriting, content writing, design, etc. but don’t have the man (or woman!!) power in your department to do them.
The truth is, no matter the reason why you’re looking to outsource your marketing, doing so means reaping a laundry list of benefits – all falling beneath three very big reasons why you should do so.
1) Saves Ample Resources
Hiring a full time employee is an expensive venture that a lot of startups, small businesses, and self-employed individuals just don’t have the financial resources to accommodate. This is mostly due to the fact that they have to provide benefits, are taxed based on the number of employees they have, and more. Hiring a full-time employee may be necessary for certain duties, but because marketing is very project-based, it’s not a necessity. In fact, you can still hire a freelance marketer at a high hourly rate and still save ample budget that you would spend on housing a full-time marketing employee.
Plus, you can hire a marketing freelancer and pay them on an as-needed basis. If you don’t have 40 hours worth of marketing to do, you can hire them to fit the weekly needs of your business. If you’re a business owner currently taking on about 10 hours a week of marketing that could be devoted to running your business, this is an ideal solution.
Huffington Post put this to the test in their complete financial breakdown of hiring a full-time employee versus hiring a contractor. After calculating office overhead, benefits, salary, etc. of a full-time employee and then calculating the hourly cost of a freelancer, a company ended up saving about 18%.
2) Access to A Diverse Pool of Top Talent
With platforms such as Upwork, Fiverr, Freelancer, etc. you have complete access to a full-spectrum of top marketing talent all around the globe. Literally. There are thousands of marketing freelancers at all different skills levels available at your finger tips.
What’s great about these platforms is that they have a rating system for both freelancers and employers. Therefore, you can see what other employers had to say about working with any of the freelancers you think are a good fit for your marketing needs.
Plus, they’re keen on the expertise in their respective field. Freelancing in America, a study, conducted by an independent research firm and commissioned in partnership by Upwork and Freelancers Union, found that 70% of full-time freelancers participated in skills training in the past six months compared to only 49% of full-time non-freelancers.
3) Everyone’s Doing it (and Even More Will Start!)
Both the number of freelancers and the number of companies hiring freelancers is expected to grow immensely, especially as the young generation enters the workforce. Already, 47% of freelancers are millennials and in the US alone, 35% of Americans freelanced in 2018 – having grown 7% while the non-freelance workforce only grew by 2%.
On the other side of the token, employers hiring freelancers has grown as well, with 50% of organizations having increased their use of freelance workers in the last five years. Soon, the workforce will be become more flexible than it ever has been.